Ryan Blaney Teams Up with Chipotle for Exclusive Bowl and NASCAR Activation at Atlanta Motor Speedway
In an exciting new partnership, Chipotle Mexican Grill has joined forces with NASCAR Cup Series Champion Ryan Blaney to bring a unique and flavorful experience to racing fans. The collaboration marks Chipotle’s first-ever endorsement deal with a NASCAR driver, and it comes with an exclusive new menu item: The Ryan Blaney Bowl. Additionally, Chipotle will be making its presence felt at Atlanta Motor Speedway this weekend with a mobile kitchen, bringing fresh and customizable meals directly to fans.
The Ryan Blaney Bowl: A Champion’s Choice
As part of this partnership, Chipotle has introduced The Ryan Blaney Bowl, a limited-time menu item available on the Chipotle app and website. The bowl features a combination of Blaney’s favorite ingredients, including:
Brown rice
Black beans
A mix of chicken and steak
Tomatillo red-chili salsa
Guacamole
Cheese
This hearty and protein-packed bowl reflects Blaney’s active lifestyle and preference for fresh, flavorful meals that fuel his high-performance career. NASCAR fans and Chipotle lovers alike can order The Ryan Blaney Bowl for a limited time, giving them a taste of what fuels a champion.
Chipotle Takes Over Atlanta Motor Speedway
Chipotle is set to make history at the Ambetter Health 400 weekend at Atlanta Motor Speedway from February 21 to February 23, 2025, by setting up a pop-up restaurant in the Fan Zone. This marks the brand’s first-ever activation at a NASCAR event, allowing racegoers to enjoy Chipotle’s signature meals without leaving the action-packed atmosphere of the speedway.
At the mobile kitchen, fans will have access to:
$8 bowls, burritos, and tacos
Fresh ingredients prepared on-site
A chance to try The Ryan Blaney Bowl in person
In an extra special treat for early attendees, the first 500 fans on Friday night will receive a free entrée, making Chipotle’s debut at NASCAR even more exciting.
Blaney’s Thoughts on the Partnership
Ryan Blaney expressed his excitement about teaming up with Chipotle, a brand he personally enjoys.
“I’ve always been a huge fan of Chipotle, so getting to partner with them and have my own bowl on the app is an awesome opportunity,” Blaney said. “I’m looking forward to seeing fans try it out and also enjoy the Chipotle experience at Atlanta Motor Speedway.”
Blaney’s partnership with Chipotle reflects the growing connection between NASCAR and major lifestyle brands. As one of the sport’s rising stars and 2023 Cup Series Champion, Blaney’s involvement with Chipotle is expected to bring more attention to both the racing world and the restaurant chain.
Chipotle’s Move into NASCAR
Chipotle’s foray into NASCAR is part of a broader strategy to expand its reach and engage with sports fans across the country. By setting up a presence at Atlanta Motor Speedway, Chipotle is tapping into the loyal and passionate NASCAR fan base, offering them a convenient and delicious dining option at one of the sport’s premier events.
This partnership also highlights the increasing crossover between athletes and food brands, as companies look to leverage the influence of sports stars to promote healthy and high-quality dining options.
Where to Try It
Fans can order The Ryan Blaney Bowl now through the Chipotle app or website, and those attending the Ambetter Health 400 can stop by the Chipotle pop-up for an in-person taste.
With race day excitement and fresh flavors colliding, this collaboration is set
to be a win for both NASCAR and Chipotle lovers alike.
